The Situation

A business coach offering a 3-month group coaching programme was earning around $12,000/month — comfortable, but far below what his audience size and content quality should have been generating. He had a strong Instagram following and consistently good engagement, but converting that attention into paying clients felt like a constant manual effort.

Every week he was manually DMing people who commented on posts, chasing follow-ups with people who'd expressed interest weeks ago, and spending hours on admin tasks like sending welcome emails, scheduling calls and following up on invoices. He was working more on the business than in it.

What We Built

Automated Discovery Call Funnel

We built a landing page with a short application form and connected it to GHL. Every application triggers an immediate email acknowledging the application, followed by an automated booking link for a discovery call. Previously, people had to wait for a manual response before they could even book. Now they're in the calendar within minutes of applying.

Pre-Call Nurture Sequence

Between application and the discovery call, the prospect receives three automated emails: a welcome message with his story and philosophy, a client success story, and a preparation guide for the call. By the time the call happens, prospects are warm, informed and far more likely to say yes. Show-up rate went from 61% to 89%.

Post-Call Follow-Up

If a prospect doesn't enrol immediately after a discovery call, they enter a 14-day follow-up sequence — not pushy, just consistent. A summary of what was discussed, a specific piece of content relevant to their situation, a client testimonial, and a final gentle nudge. This sequence converts 30–40% of post-call "maybes" into enrolled clients.

Client Onboarding Automation

When a new client enrolls, GHL automatically sends the welcome pack, access credentials, programme schedule and onboarding questionnaire — all without him touching anything. He used to spend 2–3 hours per new client on this. Now it's zero.

Results After 60 Days

Monthly Revenue~$12,000→~$30,000
Discovery Calls Booked/Month6–8→18–22
Call Show-Up Rate61%→89%
Post-Call Conversion~20%→~42%
Weekly Admin Hours~12 hours→Under 1 hour
His words: "The system does the selling while I sleep. I wake up to booked calls from people who already know what I do and are ready to talk. The conversations are completely different now."

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